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Covid Fashion

Since the outbreak of Covid -19 in March of 2020, the world has gone through a lot of changes. From social distancing to quarantine to lockdowns, all of which have become the norm in our day to day lives and vocabulary.

Most sectors have been affected badly, such as travel and tourism, hospitality, and real estate. One industry that has tried to sustain it’s presence as well as be innovative and give back, is the sector of Fashion and Retail.


American giant retailers Gap and Banana Republic, both owned by American multinational corporation Gap Inc, have come out with their own versions of reusable face masks.

Reusable facemasks from Gap and Banana Republic

Masks are fast becoming the current most fashionable accessory to have. In fact, people are now choosing to match their face masks with their clothes.

Everyone from supermodel Cindy Crawford to Slovakian President Zuzana Caputova are following the trend.

Retailers such as Marta Scarampi , The Vampire’s Wife, and Helmstedt have tried to capitalise on the trend, by making matching sets of clothes and facemasks.

Giving Back

British online fashion and cosmetic retailer, Asos has come out with t-shirts to support NHS workers.

These limited edition t-shirts are designed by Katharine Hamnett as part of her ‘Choose Love collection,’ but instead with ‘Choose Our Carers’ and ‘Choose Our NHS’ slogans, to celebrate the amazing efforts of UK frontline heroes.

100% of the profits from every sale will be matched by Asos and donated to charities fighting the coronavirus crisis, including The Care Workers Charity and NHS Charities Together.

Another Britsh brand doing their part is accessories brand Anya Hindmarch. The brand has designed something called the ‘NHS Holdster.’

According to Anya her company was approached by Professor Hugh Montgomery, Professor of Intensive Care at Imperial College London, to help create the ‘Holdster,’ as a safe and accessible way for ICU staff to carry their important belongings whilst on the frontline of the Covid -19 pandemic.

The Anya Hindmarch brand donated the first shipment to ICU wards for trial in April. The Times and The Sunday Times publications, have also come on board to sponsor a further 1500 holdsters which arrived in May.

Anya Hindmarch is trying to fund holdsters for all 30,000 front line Intensive Care workers at a cost of 10 Pounds each. To make a donation click here.

Even though the future’s different whose to say that it’s necessarily bad? We are armed with a lot of fashionable PPE’s (personal protective equipment,) as well as innovations and creations to help fund money to take care of our front line workers in the fight against Covid-19.