Introducing Alo Yoga!
The whole phenomenon of active, street and urban wear, particularly the luxe versions of these genres has significantly been on the rise.
For all you Dubai, UAE residents think how brands such as Lululemon, Underarmour, Superdry and Offwhite have suddenly aggressively penetrated the retail market here.
As a fashion enthusiast, I pride myself with being in touch with all the latest brands and trends in all sectors, however I feel I may have dropped the ball with one important player, ALO YOGA!
Who Is Alo Yoga?
Alo began in Los Angeles in 2007 because the founders wanted to spread good by bringing yoga to the world: to anyone who is experiencing the transformative power of yoga, to the world’s best yogis who wear Alo because it’s the only line that actually elevates their practice, to the celebrities and the fashion-forward who wear Alo because it’s the perfect street brand, comfortable, contemporary and decidedly not just for the mat.
The company motto is – WE LIVE YOGA AND WE LOVE YOGA!
(Image courtesy of www.wellandgood.com.)
Clearly, they weren’t kidding if this photo is anything to go by. I mean this is way beyond my downward dog standards! They are relentless about making the best yoga clothing in the world explicitly to inspire yogis (and yogis to be) to have more yoga in their life. Inspiring mindful movement is at the core of why they do what they do at Alo—it’s their calling. Because mindful movement leads to better living. This is the real meaning of studio-to-street: Taking the consciousness from practice on the mat and putting it into the practice of life.
Just a few of the Yogi’s Alo Yoga works with
(Image courtesy of www.aloyoga.com.)
Studio to Streetwear
Aside from their functionality, Alo also create garments that carry over to the street. Into a life lived consciously, which takes mindful movement one step further: a beautiful life celebrated with forward design. Capturing what’s trending in contemporary fashion with both the women’s and men’s collections is how Alo and mindful movement can travel beyond the studio. Luxury meets performance in every collection.
Due to the progressive way the clothes are designed, it looks just as amazing as it performs! No wonder the A-list style set are huge fans.
From L to R, Miranda Kerr, Olivia Palermo, Hailey Baldwin & Gigi Hadid all in Alo Yoga
A Yogi’s Testament – Jessica Lee
Jessica Lee In Alo Yoga, (Image courtesy of www.instagram.com/jessicalee.yoga/)
Jessica says, “I have been buying Alo for about 4-5 years now after being recommended them. For my line of work I literally have to live in leggings, so the more comfortable the better!)
If they’re good enough for her and the likes of Gigi and Olivia, think they’re good enough for me!