Victoria’s Secrets About 2018’s Fashion Show Are Out
Normally whenever ‘The Victoria’s Secret Fashion Show’, is about to air there’s a lot of pomp and circumstance surrounding the show weeks leading up to it.
However, this time around there was a lot of hype and buzz about the show, but it wasn’t to do with the lingerie and the models but with problematic comments made by Ed Razek, chief marketing officer, about the brand’s decision not to use plus size or transgender models in their annual fashion show.
In 2018, this does seem to be a little short sighted of him, given that the majority of average American women tend to be a size 16 rather than a size 2 (www.qz.com,) and there is a lot more cultural and sexual diversity and education.
Razek went on to state, “It’s like, why doesn’t your show do this? Shouldn’t you have transsexuals in the show? No. No, I don’t think we should,” he told Vogue. “Well, why not? Because the show is a fantasy. It’s a 42-minute entertainment special. That’s what it is.” (www.newsweek.com.)
Razek later apologized for the comment, which caught backlash across social media platforms. His statement claimed the brand very well would cast a transgender model if they fit the qualifications. Wonder what those qualifications would be.
(Image courtesy of www.instagram.com.)
This was a statement made by one of the shows main performers, singer Halsey. She was openly mortified by Razek’s comments and went onto comment that, “total acceptance is the only ‘fantasy,’ I support.”
Despite switching to a new network and a new night, the annual Victoria’s Secret Fashion Show, which aired on Dec. 2, garnered its lowest ratings ever. The 2018 lingerie spectacle clocked in at 3.3 million viewers, a sharp drop from last year’s telecast, which had around 5 million viewers. The show’s viewership has consistently dropped by millions each year since 2013. (www.ew.com.)
One of the other reasons for the dwindling numbers is that the average women can’t relate to the women depicted on the small screen. They don’t want to just buy lingerie to look sexy for men, but because they feel sexy and empowered in it on their own.
Let’s see what the future has in store for one of the top players in the lingerie market.